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BRANDS & CAMPAIGNS

CONCEPT

“HELP AMERICANS TALK AGAIN” IS AN EXAMPLE OF ATTRACTIVE LEAD DEVELOPMENT CONTENT THAT BUILT BRAND RECOGNITION AND SLIPPED THROUGH POLITICAL PARTISAN BARRIERS.

IT WAS MADE FOR A PRESIDENTIAL CAMPAIGN AND DREW 111 DOWNLOADS IN 64 HOURS WITHOUT SPENDING A DIME ON ADVERTISING.

 

BRAND: OPERATION GRANT FOR OHIO

CAMPAIGN: OHIOANS RISE TO THE MOMENT

LEAD GENERATOR

☑Does it create a connection to your core promise?

☑Is it solve something specific?

☑Does it prove your service works?

☑Could you explain it in 2 min?

CONCEPT

HARLOW HRK IS A $500 M SPECIALTY-FOOD AGENCY.   

A RELAUNCH  OF THE BRAND STRATEGY AND MESSAGING TELLS CLIENTS HHRK EXISTS TO “ELEVATE REMARKABLE BRANDS.” IN OTHER WORDS, THEY’RE MORE THAN A “SALES AND MARKETING” COMPANY. AMONG THE RESULTS ARE AN INTRIGUING ELEVATOR SPEECH AND SUBSEQUENT TRANSFORMATION TO THE 7TH LARGEST AGENCY OF ITS KIND. 

 

KEY RESULTS

CAMPAIGN LAUNCH

RIGHT WORDS FOR THE MOMENT

+19K VIEWER REACH

+999 ENGAGEMENTS

17.4% PAID/ORGANIC SOCIAL MEDIA CONVERSIONS

4.5% CLICK THROUGH RATE

1.04% EVENT RESPONSE RATE

KEY CONTENT

BRAND TAGLINE “ELEVATE REMARKABLE BRANDS” BUILDS BRAND RECOGNITION ALL DIGITAL AND EPHEMERA

CONCEPT

ROBERT ROTHSCHILD IS A SPECIALTY FOOD BRAND THAT FEATURES PREMIUM SAUCES AND DIPS. 

TAKING INSPIRATION FROM LUXURY AND GOURMET BRANDS, A NEW EDITORIAL DIRECTION FOCUSES ON SMALL BATCHES OF INSPIRATION AND UNEXPECTED MOMENTS. 

SOCIAL MEDIA CHANNELS AND ECAMPAMPAIGNS CONVEY HIGH TOUCH, FLAVORFUL LIFESTYLE TO INCREASE PREMIUM BRAND AWARENESS, SIGNIFICANT CONVERSIONS, AND ONLINE REVENUE GROWTH.

KEY RESULTS

+253% SALES YTY

+1926 NEW EMAILS

28.7% OVERALL EMAIL OPEN RATE

40% WINTER CAMPAIGN OPEN RATE

13.5% CLICK THROUGHS

KEY CONTENT

“THE NEW RASPBERRY ALMOND DRIZZLE AND HOT SPICY BACON CHUTNEY.

PREMIUM FLAVORS HARVESTED FROM THE RASPBERRY FIELDS OF THE HEARTLAND AND THE STEAMY HATCH VALLEY OF THE RIO GRANDE.” 

BRAND: ROBERT ROTHSCHILD

CAMPAIGN: BOLD BEGINNINGS 

90% of how you look is 1/2 how you make people feel

We make end-to-end creative concepts. Because customers start at culture. 

SET UP A CALL

CONCEPT

PLEDGE OHIO IS A FAST-TO-MARKET CAMPAIGN TO DRIVE CORONAVIRUS PREVENTION AS BUSINESSES BEGAN TO RE-OPEN.

A MESSAGING STRATEGY DISARMS BY REFRAMING THE ISSUE OUTSIDE OF POLITICS AND SCIENCE, MAKING IT PERSONAL VIGNETTES ABOUT TWO SHOP CLERKS AND THEIR SMALL CHILDREN. 

UTILIZING PPC SOCIAL MEDIA TO BUILD AWARENESS, CONVERSIONS, AND DRIVE PETITION SIGNATURES. EMAIL-CAMPAIGNS  TO CONVERT PETITION SIGNATURES.

KEY RESULTS

CAMPAIGN LAUNCH

RIGHT WORDS FOR THE MOMENT

+19K VIEWER REACH

+999 ENGAGEMENTS

17.4% PAID/ORGANIC SOCIAL MEDIA CONVERSIONS

4.5% CLICK THROUGH RATE

1.04% EVENT RESPONSE RATE

SOCIAL MEDIA

THE BRAND LAUNCH USES AN OMNI-CHANNEL APPROACH TO DRIVE AWARENESS AND CAUSE DEEPER ENGAGEMENTS.

CONCEPT

FRESH ERROR, A FAST-TO-MARKET DESIGN CONFERENCE FOR CREATIVE RENEGADES SPEAKERS. THE BRAND LAUNCH FEATURES A VOICE TO MATCH HIGHLIGHTING A-LIST THOUGHT LEADERS, EXECUTED THROUGH SOCIAL MEDIA, PAID ADS, AND TARGETED EMAIL BUILD AWARENESS, AND CONVERT SUBSCRIBERS AND SALES. THE RESULT IS A 200 TICKET, TWO-DAY SELLOUT. 

KEY RESULTS

PRODUCT LAUNCH

THE RIGHT WORDS TO RISE TO MOMENT (EMAIL CONTENT)

56% EMAIL OPEN RATES

2.7% CLICK THROUGH TO SALES PAGE

PRODUCT LAUNCH

OMNICHANNEL CONTENT STRATEGY DRIVES BRAND AWARENESS AND CONVERSIONS. 

CONCEPT

GLASS BAR OVERLOOKS LOWER MANHATTAN FROM ATOP BOUTIQUE HOTEL INDIGO.

THE LAUNCH OF THE “SLUMBER” CAMPAIGN INVIGORATES THE BRAND, AS A REIMAGINED AMENITY TRANSFORMED INTO A SLEEPOVER FOR THE BIG KIDS IN A LUCRATIVE NYC NEIGHBORHOOD.

PAID INBOUND STRATEGY AND CROSS PROMOTIONS CAPTURE LEADS AND CONVERSIONS, BUILDING A SEPTUPLE INCREASE IN REVENUE.

 

KEY RESULTS

+700% GROSS REVENUE

REIMAGINED HOTEL AMENITY EXPERIENCE

INVIGORATED BRAND