If you are writing for your business or non-profit’s social media, this post will help you immediately. You can use these tips in your next Instagram, Facebook, or LinkedIn post. But at least the first one will come in handy for any communication, like your homepage or email campaigns.

What follows are two tips, the first about how to tell your business or non-profit’s story and the second how to use your story-telling time more effectively. The benefits include adding members to your audience who are more interested in your service, more deeply engaged, and more likely to become loyal customers.

Please note, these tips are not mine. I am just carrying the message.

These evident best practices are overlooked, making room for people who do these simple things to stand out — like people who still handwrite thank you notes.

Even after 16-plus years of marketing and journalism, these reminders were critical.

Speaking of journalism

Have you ever heard that newspapers are written to a 4th-grade reading level? Well, there is a good reason for that guideline. Buffer’s podcast about writing Instagram captions reminded me of its wisdom. The hosts referred to a study that found that J.K. Rowling, Ernest Hemingway, and Tim Ferriss’s writings each corresponded with a 5th-to-8th grader’s reading level, concluding that this was not phenomena, but a key reason the writers are so widely appreciated.

My key takeaway for social media and business writing was that I could picture myself at those ages as my audience. How would I tell 5th grade me this? In doing this, I have found my written thoughts laughably complicated, resulting in far better communication.

The second point is from my current favorite marketing podcast, Marketing School. It solves a critical problem for entrepreneurs, business owners and managers who have to divide time between communicating with current and attracting new customers and managing everything else a business entails. My big takeaway is a great tip for using marketing time and content most effectively – the 80/20 rule.

The 80/20 rule says that 80 percent of results come from 20 percent of our work. If we didn’t have an analysis of our content, we wouldn’t know which 20 percent. But we do — See your Google Search Console. Due to analytics, we can figure out the 20 percent that is working and focuses on what’s working.

This tip works whether we post every day or every week. It allows us to use what you have and let the analytics to tell a story. Then we can increase the reach and success of our content by adding keywords to posts or adjust the title or title tags. We can also find long tail keywords, a strategy that dovetails with a sales strategy.


Combined, these tips help us as business owners maximize the effectiveness of our marketing efforts. First, they help us better mold our content to serve our customers interests. And second, they show us how to communicate our thoughts effectively.

Invisible Man Marketing is dedicated to doing its part to elevating the reach and growth of local businesses and non-profits. Let us know how these tips are helping or with more suggestions you by commenting below.

To learn more about what drives us, click here.

Or email michael@invisibleman.io to schedule a call or meeting to learn more about how you can make your marketing the perfect salesperson.